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Data Lists & Analytics

Data Lists

Vertical Direct provides you the most comprehensive credit and consumer information databases for mortgage brokers, lenders and financial institutions. Our consumer information database is a compilation of tri-bureau credit, real estate and county property files that are merged and aligned to develop the most comprehensive homeowners’ database available with over 200 million accessible records! Our clients utilize these mortgage lists for the different products they offer including mortgage refinancing, debt consolidation, reverse mortgages, insurance and much more.

Credit Scored

DataPlusSM

Mortgage Inquiry Triggers

High Utilization of Revolving Credit

Mortgage Late-Payer

First-time Homebuyers

Existing FHA/VA Borrowers

FHA Prospect Database

ITA (Invitation to Apply)

Adjustable Rate Mortgages (ARMs)

New Homeowner Database

Mortgage

Lender Select

Debt Consolidation

Multi-Lien

Reverse Mortgages

Existing FHA/VA Borrowers

FHA Prospect Database

Consumer

Consumer Activities & Interests

Bankruptcy Database

Analytics

 Utilization of our proprietary Tri-Credit Bureau consumer information database allows us to deliver your product and message to individuals that are pre-defined to fit your target demographic. Vertical Direct utilizes geography, data and demographics to centralize each marketing campaign.

We understand the challenges you face and the opportunities you seek in todays constantly changing financial environment. Our years of experience and unique analytic solutions are designed to specifically meet your needs. Let Vertical Direct help ensure your continued success by optimizing your marketing efforts and maximizing your ROI.

Highlights:

        Data is gathered from multiple sources (including credit bureaus) to increase the overall universe and define your prospect(s).

        Data scrubbed regularly against both federal and state Do Not Call (DNC) lists (to protect consumer privacy)

        Proprietary systems that allow for data extracts of all sizes at unprecedented speed.

        Mortgage lien information to improve the breadth and accuracy of all of our lists.

Calculate current market value using the most sophisticated Automated Valuation Models (AVMS) (adjust to flocculations in financial climate and property values)